Excel Rasayan Private Limited is a technocrat-led diversified conglomerate with a strong presence across Detergent Manufacturing, Solar Power, Agriculture, Real Estate, and Hospitality.
With over 50 years of innovation, we deliver trusted, sustainable, and quality solutions that power homes, industries, and communities across India and beyond.
Excel Rasayan Private Limited is a diversified, technocrat-led conglomerate with businesses in Detergent Manufacturing, Solar Power, Agriculture, Real Estate, and Hospitality.
1974: Established first plant in Northern India for LABSA manufacturing using Sulphuric Acid Route.
1980: Expanded into CPC Blue Pigments and Detergent Powder & Cake with in-house brands.
1985: Incorporated as Excel Rasayan Pvt. Ltd., consolidating all businesses.
1990: Began Synthetic Detergents under own label and 3P for major brands like Fena & Unilever, scaling to 100 MT/day.
Entered Agriculture with orchards, polyhouses, and greenfield farming (continued till today).
1995: Opened modern manufacturing unit in Malanpur, Madhya Pradesh.
2000: Started exports to UAE, Russia, South Asia, and imports of raw materials from China
2008: Launched Auto Dish, Dish Wash Gel, Liquid Detergents, and India’s first Dishwasher Tablets, breaking the dominance of imported brands.
2010: Entered Mosquito Repellents (patches, gel, roll-on, bands).
Built a nationwide distribution network to strengthen market presence.
2018: Forayed into Solar Power Generation, commissioning first plant in Almora, Uttarakhand.
2019: Entered Hospitality with boutique properties in Uttarakhand.
Expanded Real Estate through residential and farmland projects, making it a prominent vertical.
Continued strengthening Agriculture, Solar, and Consumer Goods businesses.
Introduction India is rapidly emerging as a global leader in renewable energy, with solar power playing a central role in meeting the country’s...
Introduction The Indian household cleaning landscape is undergoing a significant transformation. With the rise of nuclear families, urban lifestyles, and heightened hygiene awareness,...
Introduction At Excel Rasayan Private Limited, innovation has always been the driving force behind our growth. With over five decades of expertise in...
Introduction Agriculture in India is undergoing a transformation. While traditional farming has sustained the nation for centuries, modern technologies are now enabling higher...
We’d love to hear from you! Whether you have a query, business proposal, or want to explore partnership opportunities, reach out to us. Our team is here to assist promptly.
Phone: 011-41038373
Email: contact@excelrasayan.com
Corporate Office: Excel Rasayan Pvt Ltd, 123, DSIDC Complex, Okhla Industrial Area Phase 1, New Delhi – 110020, India
We value the trust our clients and partners place in us. Hear how Excel Rasayan’s innovation, quality, and sustainable solutions have made a meaningful impact across industries and communities.
Subscribe to receive the latest news, product launches, and insights from Excel Rasayan across our businesses and innovations.
Copyright © 2025 || All Rights Reserved Excel Rasayan
